Why Work with Smaller Digital Marketing Agencies?
Bigger is not always better and we are going to explain why when it comes to digital marketing!
Where is your work coming from?
In the last couple of years, major marketing companies have outsourced a lot of their work to other countries. While we aren’t opposed to other countries working with us, the challenge comes when they don’t understand the client's needs, their audience, and overall marketing strategy. This causes the work produced to often miss the mark. Clients have caught on fast to this trend and it has caused them to look elsewhere for marketing solutions. It has forced big companies to rethink their strategies and we see they are now beginning to work more closely with smaller digital marketing brands so they can produce more on-target content.
Is Your Marketing On Point?
When working with larger companies you are not guaranteed a dedicated account manager or even the same person working on your content. We see this often where the messaging in content is missed or sometimes completely off the mark With a smaller marketing company where the team knows you and your business, the content and messaging are more likely to match your vision and company goals. They become more of an extension of your team rather.
Smaller agencies are being favored to land clients because they would make up a critical percentage of revenue and further incentivize marketers to work doubly hard. The success of these agencies is inextricably tied to the success of their clients.
Do they have a pulse on the trends?
The best ideas always come from small teams who don't just study social media trends, they live & breathe them.
Agencies with a bloated overhead rarely possess this flexibility, nor are they as dedicated to projects, as smaller teams. A smaller team would readily take responsibility for a campaign's direction and make changes when needed. They can keep track of new platforms like TikTok, Triller, and Clubhouse while studying their demographic to offer clients the ability to develop very targeted campaigns.
In summary, smaller agencies produce better-curated content, they are more likely to understand and execute on your strategy, and they will keep up with trends and tech changes to help you stay on top of your social media game.
